It is widely believed that Lionel had a premonition of sorts on the night before he named his last son Keith to be his successor. Over the next 35 years, Keith would transform the funeral home into the Belgroves Group of Companies consisting of 5 funeral homes, 4 modern crematoria, a state-of-the-art private cemetery, 5 companies all geared towards the needs of the bereaved families and countless other innovations many of which are now norms in the funeral industry throughout Trinidad and Tobago.
Keith Belgrove’s actions over the decades have consistently pushed the bar of service higher. Among the innovations that he introduced to Trinidad & Tobago are the funeral service programme, televised obituaries, the sleek, modern design of the caskets manufactured by subsidiary company Caskets and Funeral Supplies and free bereavement counselling to clients.
He insisted that embalming become a norm as it allows families to view the bodies of their loved ones and protect the health of the public in the communities which Belgroves serves. He also created the first Funeral Directors Association of Trinidad and Tobago in the late seventies to bring professionalism to the funeral service industry and was awarded by his colleagues for his contributions in 1984 and 1985. Keith has created the only truly national funeral arena, the Certified Funeral Service Practitioner (CFSP) in 2005. The designation awarded by The Academy of Professional Funeral Service Practice of the USA is reserved only for those qualified funeral directors worldwide who have demonstrated growth and professional service.